Ever since concerns about the coronavirus began building a few weeks ago, it’s been a trying time to be in business. While sales have been strong, concerns about the virus have led a number of employees to stay home rather than risk being around the public and each other.
Producing a sustainable volume of baked goods with declining staff placed extra load on those who wished to stay. To cope with that, and to comply with state orders to halt dine-in service, Smittybread two weeks ago began focusing on bread production and stopped offering breakfast and lunch sandwiches as well as our best-selling croissants and Danish. That decision cost us about half of our gross sales.
Last week week we went a step further; we closed the front door and switched to a walk-up service window. Because bread is a production item with relatively low raw ingredient costs, and because we operated with a reduced staff, we could have sustained the business on a walk-up, bread-only basis for the foreseeable future.
Instead, I decided after close of business Saturday to shutter the bakery for at least a week to give all employees a chance to hunker down, spend time with families and get some much-needed mental and physical rest.
The number of coronavirus cases has continued to grow both nationwide and locally, resulting in my community’s first fatality this past weekend.
Without adequate testing, and because of the nature of this remarkable virus, no one can be absolutely sure who might or might not be infected. This climate of anxiety has had a predictable and regrettable effect on the bakery as well as society at large.
One employee went home with a cold, worried that it might be something worse. Another employee offered to keep working, but only after hours and alone. Another stayed home to reduce the chance of inadvertently spreading the virus to senior citizens with whom her mother worked. Legitimate concerns, all.
Meanwhile, every cough, sniffle or extra trip to the bathroom by a staff member sent a ripple of suspicion through the rest. This climate of mistrust and fear is not so much a side-effect of the virus itself as it is a direct result of poor leadership by public officials who failed to act early or decisively.
Nationally we have a shortage of face masks and gloves but a gasoline stockpile. A shortage of hand sanitizer but a surplus of ethanol. A shortage of respirators but an excess of factory capacity to make them. A shortage of testing equipment in the richest country in the world. All of which puts lives needlessly at risks and makes simple tasks more difficult.
Until the decision to offer only bread, I spent increasing time in stores looking for items in short supply. Try running a food business without access to basic commodities like eggs, milk, gloves, hand soap and toilet paper.
With each outing I noticed the emotionless stares or irritated glares among total strangers. The looks of resignation, the slumped shoulders, the flares of temper over seemingly minor things. All the while, the disease toll continues to mount.
I couldn’t help but wonder: What if our public officials had taken steps earlier to foresee the potential threat of this pandemic rather than wait until public outcries about toilet paper shortages reached a fever pitch.
We’ll get through this, but not unscathed. During a crisis in my life a friend once told me what didn’t kill me would make me stronger. Such macabre advice seems a bit out of place when talking about a potentially fatal disease. The same friend also told me that amid times of turmoil and darkness, people with strength and courage rise to the occasion.
I’ve witnessed that much in recent days, from the fellow who volunteered at the bakery to deliver leftover bread to the homeless, to the governor of New York who’s been a beacon of strength amid his state’s growing turmoil. Hope is contagious, too.
I plan on taking this time to rest up, catch up on paperwork, investigate some new recipes and bake a small batch of bread for a potential customer. I’m spending more time with family than I have in weeks. If there’s one thing this crisis should show us it’s to hold close those you love and not take them for granted.
When will the bakery reopen? I’d like to say a week from now, but we’ll see. I’m looking for signs of progress in the fight against this virus and for some assurances that getting back to work is safe for our customers and employees.
who set me on the path toward serious bread making with his book Crust and Crumb. On Thursday he was scheduled to give a presentation titled “The Future of Bread” and was also promoting his latest work, Perfect Pan Pizza. I introduced myself shortly before his presentation began, and after a pleasant chat about bread, pizza and the bakery business he whipped out a Sharpie and signed Anne’s book with the inscription (spoiler alert!) “May your crust always be crisp and your bread always rise.”

January: I started my commercial bank account, marking the shift from home-based baker to Mo’ Dough Rising LLC. The first draw on the new account was a wire transfer of $7,685 for half the cost of an Italian-made Polin Stratos bread oven.
February: As I put together my floor plan and list of necessary equipment, it became more apparent than ever that financing the venture from personal savings alone would be foolish. I needed to be able to convince others my business plan was worth backing in order to convince myself. After rejecting an SBA loan offer from an out-of-state bank all too willing to lend money sight unseen, I met with a commercial loan specialist at my credit union on Feb. 10.
May: The oven arrived on May 2 (coincident with my equipment loan). I held my breath as the truck driver wheeled the crated oven onto the lift gate, which sagged under the weight. As the load and driver slowly descended, a friend and I pushed against the side of the crate just to make sure it didn’t slip. I told my wife that of the many thousands of miles the oven traveled from Italy to Lafayette, the last four feet were the most nerve-racking. We spent the next few days installing and testing the oven and christened it that weekend by hosting a pizza party for family and friends.
July: My July 3 bakery “punch list” included the following items: caulk and paint cracks and bare spots; finish back stairway and paint; adjust door sweep; install coat rack; install towel and soap dispensers; buy and install toilet paper holder; design and build a sign; make back splash for work bench; install supply cabinet for chemicals; get fire extinguisher checked out. On July 13, I wrote the county health department to say we were ready for inspection. The inspection on July 28 went well.
September: On Sept. 3 the Smittybread sign went up, prompting a write-up in the local newspaper: “Son of ‘Smilin’ Smitty puts the familiar look of a late, great family grocery store back into circulation outside his new Lafayette bread shop.” Here’s a
December: Sales in December, while a bit spotty at times, were quite strong. On the plus side, customers were looking for breads and pastries to share with visiting family and friends. On the negative side, the university went on holiday, the weather was at times frightful, and people were busy shopping and spending their money elsewhere. We added brioche and Danish to our arsenal of pastries, which helped boost interest and sales. Smittybread will be open Wednesday Jan. 3 for the start of what I hope will be a productive, profitable and enjoyable 2018. Happy New Year, everyone!
When this week began I looked at the weather forecast and saw that it would be hotter than the dickens on market Wednesday. Normally that wouldn’t bode well for bread sales, but I expected Smittybread might get a boost from a 













