The first International Artisan Bakery Expo got off to a solid start with several sessions devoted to helping community bakery owners improve their product lines, plan for success and think outside the box.
My wife and I were particularly interested in a session on attracting and retaining quality workers led by business partners Leslie Mackie and Scott France of Macrina Bakery & Café in Seattle.
Starting from a small community bakery with one facility (similar to Smittybread, with production, packaging and sales under one roof), Macrina now has four retail locations plus a 50,000-square-foot production facility and 280 employees.
All along, a key challenge has been to attract and retain quality employees. They start by posting job openings whenever and wherever they can. I found it interesting that they have found great success with Indeed, an online job listing service that Smittybread has tried without much luck.
They have not sought growth for the sake of growth but rather to enhance the communities they serve and help them create an environment in which their workers can grow and thrive. It starts with employee orientation followed by a bread class in which Mackie explains the various products they sell and how they’re made. They also make sure each employee understands the company’s mission and core values.
“Our mission is enriching communities through the joy of artisan baking,” Mackie said. I sat there thinking, that mission fits Smittybread to a T.
While Smittybread will likely never achieve the scale of Macrina, its easy to foresee the day when we have more than one retail location and additional production space so that we can serve a wider audience and provide more opportunities for existing and future employees.
During a morning demonstration session, pastry chef Peter Yuen baked some excellent buttery croissants and then showed how to step it up a notch by using cocoa-colored dough to create a wood-grain pattern. I’m not sure how the beautifully colored croissants taste since they weren’t baked on the spot, but his plain butter croissants were not far removed from Smittybread’s croissants, a testament to our bakers’ skills.
In between workshops and demonstrations, my wife and I and two Smittybread employees perused the vendor aisles, tasted numerous samples, and met new industry contacts. We ended the day with a sushi dinner at Takashi, a small restaurant far removed from the Las Vegas strip and one I highly recommend.