In bread baking circles, the dough’s initial proof is called bulk fermentation. It’s the stage after all the ingredients have been mixed and kneaded but before the dough is divided and shaped into loaves.
To the untrained eye, not much goes on during the initial stages of bulk fermentation. Only the baker knows the potential within the bulky mass of unshaped dough.
Just down the street from my house, a group of workers is turning a small commercial building into the future home of Smittybread. A lot of work remains to be done, but with perseverance and a little luck my long-fermenting business plan soon will be producing loaves of crusty sourdough bread and buttery pastries.
As with most naturally yeasted doughs, my dream of starting an artisan bakery got off to a slow, almost imperceptible start. It began Jan. 14, 2009, when I received a letter from the president of what used to be my employer, Gannett U.S. Community Publishing.
The letter said nearly every employee would be required to take a week off without pay in order to reduce company costs during an industry-wide downturn. I’d spent 26 years with the company, and it hurt to realize the future would never be the same.
Two weeks after receiving the furlough letter I purchased two books by baker and author Peter Reinhart, one titled “Bread Upon Waters,” the other “Sacramental Magic in a Small-Town Café.”
Although my memory of why I purchased those books remains dim, I can only surmise I was looking for something, anything, to take my mind off work. Some time later I purchased Reinhart’s “Crust and Crumb” and began dabbling in sourdough.
Between 2009 and 2014, the Lafayette, Ind., Journal & Courier along with many other newspapers underwent a steady decline in revenues and personnel. Dismayed by my own newspaper’s cutbacks and unable to see eye-to-eye with my boss on a variety of editorial issues, I left in June 2014 at the age of 58.
I applied for some writing and editing jobs at Purdue University. I found myself waking up nights wondering what I would do with the rest of my life that would give me the same sense of accomplishment as journalism. I had a feeling writing press releases wasn’t it.
One constant that kept turning over in my head was a love for cooking I’d inherited from my Italian-heritage mom. I investigated the possibility of getting a culinary degree but decided the cost of tuition was too high. Plus, my problems with authority figures might prove lethal around so many sharp objects.
Another factor was the legacy left by my dad, known in these parts as “Smilin’ Smitty.” In the relatively short span between his service as a P-38 pilot in World War II and his untimely death in 1967, his business, Smitty’s Foodliner, gained a reputation as the area’s premier independent grocery store.
It occurred to me that with a little capital (not much more than the cost of a culinary degree, I crudely estimated) and some additional hands-on training I might parlay my penchant for making bread into a business. Not a business on the scale of Smitty’s Foodliner, but one with the same focus on quality and personal service.
In October 2014 I told my wife I was signing up for a course at King Arthur Flour titled “Setting up a Successful Bakery.” The course was taught by Jeffrey Hamelman, a baker and author whose impact on the artisan bread movement has been immeasurable. His 2004 book, “Bread: A Baker’s Book of Techniques and Recipes,” has taught and inspired many an aspiring craft baker, myself included.
He sprinkled the daylong courses with anecdotes, many humorous, but he was dead serious when he said some of us would leave the course knowing that starting a bakery might not be for them.
I wondered, was I in that category? Nevertheless, before leaving Vermont for the trip back to Lafayette, Ind., I signed up for another weeklong course the following month on advanced bread making.
That summer and next I set up a “home” bakery in a friend’s garage with equipment I’d purchased second-hand from a fraternity. I signed up as a vendor at the West Lafayette Farmers Market in 2015 and 2016, selling as much bread, croissants, brioche pastries and pretzels as I could make, sometimes with my friend’s assistance.
Indiana home-based bakers can sell bread directly to consumers at farmers markets or roadside stands but not elsewhere. Customers often would ask where they could buy my bread outside the farmers market, and I would shake my head and tell them options were limited until I could open my own commercial bakery.
If I had a donut for every time someone asked me, “So Smitty, when are you going to open your bakery?” I’d have a donut business by now.
After checking out several locations and looking into buying an existing business, I realized that opening a bakery, even a small one (or especially a small one), was harder than I had anticipated. Either the location was too inaccessible, too small, too large, ill-equipped for food service, or too pricey. And the capital costs are considerable.
Somewhere along the way I had a talk with Paul Baldwin, owner of two local food and drink establishments, The Black Sparrow, and Spot Tavern. Being a fan of good, hearty bread, and eager to promote the food and art culture locally, he suggested renting part of a building he’d recently purchased next to the Spot on South Fourth Street.
The former tattoo parlor, nee laundry, was half vacant except for the occasional visiting musicians staying overnight before or after gigs at the tavern.
In May of 2016 we hired Arkor, a local architectural and engineering firm, to draw up some preliminary plans. Paul and I split the cost.
By fall the plan had the approval of the state fire marshal, but progress slowed as the holidays approached. Meanwhile, I had a one-day bake sale that turned into my most successful day of the year, thanks in part to a recipe for chocolate and walnut cinnamon rolls my mom used to make.
As this year started, the long-fermenting project began to show visible signs of life. Paul hired a contractor to install an underground grease trap per the city’s specifications. Workers installed new dry wall on the ceilings and walls. Plumbers installed floor drains for the oven, restroom, sinks and for general cleaning purposes.
Meanwhile I lined up some equipment and working capital financing and wired funds to Pro Bake Inc. in Twinsburg, Ohio, for the purchase of a Polin bread oven made in Verona, Italy.
This past week electricians upgraded the electrical service from 100 to 400 amps and installed conduits for myriad pieces of equipment besides the oven, such as a dough retarder/proofer and a sheeter for rolls and croissants. I’ve also been scooping up used equipment such as a three-bay sink large enough to soak sheet pans, a bread slicer and a dough divider.
While there are many more details to share, time is short and the to-do list is long. Suffice to say that bulk fermentation is nearing completion. If all goes well, we should be dividing, shaping and proofing bread at the new bakery sometime this spring. I’ll keep you posted.
8 thoughts on “Smittybread bakery rises a bit slowly, but surely”
Nice! Thanks for the update. Very looking forward to following this sms doing business with you!
I’m really proud of you, Dad! This is such an inspiring undertaking. You are making great strides, and I can’t wait to get up there and see the whole thing take shape. Thanks for sharing.
Thanks, kiddo! It’s hard to believe that I will actually be fully employed again in the near future. Yikes!
Will be watching for your opening! Good luck!
How cool is this? Congratulations Dave!!!
Hi David – I doubt you will remember me but I worked with Kathleen at L+G and live in Boise, Idaho. I have been following your journey with great interest and am enjoying your telling of it too! I suspect that these updates will become few and far between as you move into your new career but I’ll check in with Kathleen from time-to-time and see how it’s going. Good luck and know that we are rooting for you to be a HUGE success.
Smitty: We have been the recipient of your rye and sourdough breads, and just like your WL customers, we are anxious for your store to be open. I am also so proud to know you because your courage and initiative to start a second career with such passion at 58…now 62 is remarkable! You definitely have a fan club, so hope this blog continues!!
I have noticed you don’t monetize smittybread.com, don’t waste your traffic, you can earn additional bucks every month with new monetization method.
This is the best adsense alternative for any type of website (they approve all sites),
for more details simply search in gooogle: murgrabia’s tools