Tag Archives: bread

Sold out!

Joshua “JB” Farrell (right) and I survey the West Lafayette Farmers Market about an hour after opening. (Photo by LaDonna Vohar)

My first day at the West Lafayette Farmers Market was busy, rewarding and exhausting. The short version of the story is, we sold out of bread in about two hours. Luckily we still had some samples and business cards to share with customers who showed up after the hearty loaves were gone. And I walked away with renewed confidence in my baking skills and knowledge of what to do differently next time to become more efficient and make more customers happy.

Selling out is a gratifying but slightly embarrassing thing. I’m sure there were some who wondered why we would show up with not enough product to sell. Truth is, I wasn’t sure we would find as many customers for hearth-style sourdough breads as we did. I’ve been sharing and sometimes selling breads to enthusiastic family and friends for the past several months, but the general public? I had a notion we would sell some bread but hardly expected the enthusiastic response we received. The 32 loaves and 24 “pocketbreads” I brought to market were gone before I had a chance to take a decent picture!

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Fresh pain au levain loaves loaded in the car and ready for market. (Photo by David “Smitty” Smith)

First, I have to thank all my family and friends who helped me the past few weeks get everything ready to go, especially my wife, Kathleen, who has been my constant companion and moral and financial support as I pursue this passion. Also thanks to her son, Josh, for helping set up my first booth and for being a super salesman. To LaDonna, for making graphics, sewing bread basket liners and procuring business cards at the last moment. To Johnny, for logistical support (a Hobart mixer ain’t light!). And to Fergus, Bev, Gretel, Tom, Mary, Dave, TJ, Jennifer, Chris, Brent, Chuck, Richard, Kurt and many others whose appreciation for hearth breads (mine in particular) has kept me going.

See you at next week’s market!

What is Smittybread?

Hi. I’m Dave Smith, and Smittybread is my hobby, my passion and, if all goes according to plan, my livelihood in the not-too-distant future.

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Smitty’s LaFayette sourdough

For the past few years I’ve been spending increasing amounts of time in my kitchen handcrafting breads of all kinds, a passion that eventually led to sourdough breads. I’m not just talking about tart San Francisco-style sourdough bread that makes your lips pucker but about a family of breads that rely on naturally occurring yeasts for their rising power, their complex flavors and their remarkable texture and color.

I make other breads too, such as ciabatta, pizza, French baguettes, butter rolls and burger buns, and laminated pastries such as croissants and Kouign-Amann, a personal favorite. But sourdough is one that wakes me up in the middle of the night thinking “How can I improve this formula?” or “Did I remember to feed the starter?” Every loaf is a little like a child: unique, imperfect, intrinsically valued. But unlike children, you can eat them, give them away or sell them.

I hope to someday soon begin offering Smittybread to a wider circle than just my close friends and family — through farmers markets, roadside stands or by subscription. If the market is favorable, perhaps a bakery cafe is just around the corner. Hey, if you can make bread outta nothing but a little flour, water, salt and freely occurring yeasts, anything is possible.

Stay tuned to this website for more Smittybread news. Until then, let’s get something started!

Smitty