Springing up sourdough

With spring about to return, so is Smittybread’s sourdough baking schedule. Last night I baked some pain au levain in anticipation of a photo shoot for an upcoming publication. And on Monday, after months of anticipation, we got an offer on our house that was too good to pass up. The house sale will simplify our lives and free up time and capital to help realize my goal of opening a microbakery hopefully in the not-too-distant future.

As a home-based or “cottage” baker in Indiana, my sales are limited to farmers’ markets and roadside stands, which during winter are as rare as robins. The nearest winter market is an hour away and already well-stocked with bakers.

Meanwhile, with the start of the West Lafayette Farmers Market just two months away, I’ve registered Smittybread as a vendor in time to secure a more-or-less permanent spot once the market opens May 4.

Last year I joined the market late, missing the entire first month. As a latecomer, I had to change my booth location on a weekly basis, making it more difficult for customers to find me. Many would ask “Where were you last week?” not realizing I was there the whole time. (One week I was the only vendor in my row, but it worked to my advantage because I was easier to find! See “Outstanding in My Field”)

IMG_4666I’ve kept busy during the winter break, baking three or four loaves, or a dozen rolls, at a time. Some of these loaves found their way to market customers, but most were gobbled up by family and friends. I also spent many hours learning and working with new formulas, digging deeper into the science and art of sourdough baking, and working on a business plan that would enable me to sell bread to a wider audience and still have time to pursue other interests.

I’m leaning toward something known as a “community-supported bakery” which would supply bread on a subscription or as-needed basis through an online or text-based ordering system. This would eliminate some of the guesswork inherent in running a bakery that relies solely on walk-in trade, which in turn would conserve precious resources and time. But I still need a baking space outside my home with the room, equipment, and regulatory sanction to service customers of all types.

But no matter what happens on the bakery front, I look forward to again be selling Smittybread and connecting with former and new customers at the West Lafayette Market on May 4. See you there!

 

2 thoughts on “Springing up sourdough

  1. I wish I lived closer. I love sourdough and would be a regular customer. But instead I shall read about your adventures and hope for a reason to visit Lafayette in the summer!
    Sue Thomas
    former L+G employee in Boise, Idaho
    Say Hi to Kathleen for me!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s