I’ll admit the past few farmers markets have been a bit of a struggle. It’s been hot. Hot and wet. Hot and humid. Did I mention hot? This made baking more of a challenge and kept crowds at bay.
Thus I breathed a sigh of relief this past when a cold front moved through, bringing temperatures back down to the upper 70s. Moreover, the ugly patch of rain clouds that had been moving steadily toward West Lafayette on the radar all morning steered far south, leaving the West Lafayette Farmers Market pleasantly warm, breezy and dry.
I think some vendors stayed at home fearing a rain-out, but I baked the same number of loaves I’d been bringing all along, amounting to a little more than 73 pounds of baked bread. Between the bags of rolls, baguettes and full-size loaves, it’s a sizable amount to bake three or four loaves at a time!
Preparing for market, I anticipated a bump in market attendance with the return of Purdue University students and faculty after summer break, and I wasn’t disappointed. I saw many new faces, including several Europeans who stopped to check out hearty breads they’d been unable to find elsewhere locally.
For the occasion, I baked half a dozen loaves of 40 percent whole rye sourdough, the recipe for which I found in Jeffrey Hamelman’s excellent book Bread: A Baker’s Book of Techniques and Recipes. I sold two loaves before I even got to market, and the remaining four didn’t take long to disappear.
My booth location was a bit of a challenge. Because I’m a relative newcomer, I don’t get to pick and choose where my booth will be located, and this past week I drew a spot practically by myself. Even so, loyal customers sought me out, and those unfamiliar with Smittybread could hardly miss the booth. I sold out, down to the half loaf of Lafayette sourdough I’d cut into for free samples (half price of course!) It’s a nice feeling loading empty bread boxes into the car when it’s time to go home.