Bake sale a success; encore in the works

Last week’s Wednesday bake sale at Smittybread Bakery, conducted amid coronavirus concerns and nearly perfect weather, was a sellout. We had such a good sale we decided to do it again, but this time on Saturday instead of Wednesday due to weather conditions. (For event details, see below.)

We knew there was pent-up demand for Smittybread, but we had no way of knowing the extent until about 45 minutes into the April 8 sale when it became apparent our bread would run out well before the scheduled 5 p.m. end.

At the peak the line of customers stretched about half a block, owing in part to customers spacing themselves several feet apart. Still, we soon had to start letting customers know their wait might be in vain.

By 3 p.m. the line was shortening and customers were graciously accepting whatever we had left rather than what they had come to buy. When fresh-baked goods ran out we began selling previously unsold bread from our freezer until that too was gone.

Shortly after 4 p.m. we taped a “sold out” sign on the window, having squeezed the equivalent of a decent Saturday into one short afternoon.

Thanks to all of our wonderful customers for turning out! Many wore masks, in keeping with coronavirus safety recommendations.

The bake sale was a good way to keep staff involved and positive about the bakery’s future. Sadly most of the Smittybread staff was unable to participate in the sale because without daily commerce it isn’t economical to bring in more than a skeleton crew.

Out of deference to the safety of staff and in keeping with the spirit of social distancing, we will continue to maintain irregular hours until further notice. Hopefully restrictions will soon lift and we’ll be back to more normal hours in a few weeks. Meantime here are the plans for our next bake sale:

  • The sale will be 10 a.m.-2 p.m. Saturday, April 18. (With luck the current windy, cold and rainy weather will have improved by then!)
  • Advance orders must be placed no later than noon Wednesday. The reason for this is to have enough bread and pastries in the works for pre-orders and for walk-up customers, given that sourdoughs and croissants take 48 hours advance planning.
  • You may buy up to 12 pastries (total). You can also buy up to four breads, limit of 2 loaves of any one kind. Pretzels, limit of 6 per customer. If after the sale ends Saturday there are any products left they may be purchased on a first-come, first-serve basis up to 3 p.m. Feel free to call to see what we have left.
  • To place an order call 765-250-8214 between 10 am. and 4 p.m. or send an email to Smittybread1@gmail.com If you leave a message or send an email, please include a name and telephone number where you can be reached. We will be in touch to take payment over the phone for all advance orders. Have a credit card handy.

Products available for advance ordering are the following:

  • Pretzels, $2 each
  • Plain croissants, $3 each
  • Chocolate or almond croissant, $4 each
  • Granola cookies, $2
  • Blueberry scones, $4
  • Whole wheat fig/anise scones, $3
  • Cinnamon Rolls, $3 each
  • Morning buns, $4 each
  • Lafayette Sourdough (pan loaf, $8; boule $7)
  • Marquis Sourdough (pan loaf, $8; boule $7)
  • Multigrain Sourdough (pan loaf $8; boule $7)
  • Seeded sourdough, $7
  • Rye sourdough with caraway, $7
  • Italian hearth bread, $6
  • Baguette, $4
  • Granola, $7

Selection on the day of the sale may vary. If time permits we may add a bread or pastry variety, but as these are uncharted waters it’s impossible to say how much time we’ll have to extemporize. We hope everyone gets a chance to stock their pantry without unnecessary risk of exposure to the virus. As always, stay well!

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